All News
Increase sales & drive traffic with Digital Visitor
2/12/2013 12:00:00 AM
No-one can argue that social media isn’t now a part of the
marketing mix – whatever industry you’re involved in. But the days of
simply having a presence on channels like Facebook and Twitter is over.
Brands are now using social to deliver real business benefits – from
driving traffic to closing sales – and the travel industry is no
exception.
Numerous studies have proven the impact of social media to inspire
travel. In fact, 88% of travellers consult reviews before making a
booking and half say that reviews are the greatest influence on their
booking choices (Eye for Travel 2012 video).
Understanding this, Digital Visitor have developed a series of
applications that plug-in to your website, enabling you to gather
inspirational social content - reviews, ratings, comments, questions,
photos and videos - from your customers and online visitors.
Having such rich, inspirational content on your website not only drives
much more organic search traffic and traffic from social media channels
to your site, it also helps to increase sales by giving potential
customers the information they need to make the decision to purchase.
Furthermore, Digital Visitor’s applications have been enhanced by
advanced social sharing to drive new audiences to your website from
Facebook, Twitter, LinkedIn, Google +, Digg and many more. Once your
customer has submitted their review/photos/videos, they are then
encouraged to share this across their social media profiles – driving
their friends, family and colleagues right back to your website.
To ensure you capture customer content, the solution also includes
functionality to enable you to send out regular email communications so
you can reach out to recent customers to encourage them to share their
experiences of using your products or services. This helps to build a
more positive picture of your brand, and products that consumers trust.
Capture your customers’ experiences and inspire new ones with Digital
Visitor’s Integrated Social Applications. Contact us today to arrange a
demo: +44(0)1179 055 195, [email protected], www.digitalvisitor.com
